Amazon hosted a hardware event in Seattle this week, and as expected, it introduced an array of new and updated Echo devices, including the Echo Auto. That’s right, an Echo that you can bring with you, in your car. Echo it’s Amazon’s line of smart speakers and screens, and with the addition of Echo Auto, there is now an Echo device for your car.

Amazon Alexa is the software, a virtual assistant developed by Amazon, first used in the Amazon Echo and the Amazon Echo Dot smart speakers developed by Amazon Lab126. It is capable of voice interaction, music playback, making to-do lists, setting alarms, streaming podcasts, playing audiobooks, and providing weather, traffic, sports, and other real-time information, such as news (Wikipedia).

Amazon’s new Echo Auto will be a hit, I just know that right now. The price point is low, starting at only $24.99 with the introductory offer (By invitation only ) that will save you 50% for a limited time. The regular price is set to be $49.99. This device will bring Alexa’s virtual assistant capabilities to your car, making it safer for you to get information, listen to music, etc. while you drive since all you have to do is talk to it and use voice commands instead of moving your eyes off the road or your hands off the steering wheel.

This is revolutionary, and I’m not talking about the tech of this device but the strategy behind it. The Echo Auto is a simple device, it’s small, it has the full power and versatility of the original Echo, and it will make Alexa accessible from any car, for just $24.99 with the starting price. The benefits of taking Alexa on the road thanks to this new device, the Echo Auto are many. Safety is the first thing that comes to mind, with the Echo Auto, we’ll be able to have amazing hands-free capabilities in our car by just using our voice. No more looking away from the road just to play a song, or make a call.

Just ask Alexa to play music, resume your Audible book, check your calendar, find nearby businesses, make calls, and more. With eight microphones, Echo Auto even hears you over road noise. Echo Auto starts up in seconds, works through your car speakers, and uses your existing smartphone plan. ~ Amazon

The Echo Auto also brings entertainment, you can ask Alexa to tell jokes, play a game, play music from Amazon Music, Spotify, Pandora, and more. In my case, having Alexa in my car will allow me to play my podcasts, audiobooks, or listen to the news briefing – all of it without having to use my hands or stop paying attention to the road.

There are already cars with the Alexa software built in, but this little device allows everyone to bring Alexa’s functionality into their car, any car. One concern I have with this (as I do with the rest of the Echo devices) is privacy, and as Amazon continues to conquer the kitchen, the bedroom, the living room, and now the car with its line of smart speakers, I just hope they also continue to maintain the interactions of users with Alexa private.

Alexa, Are we there yet?

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