“Our UI will be deeply personalized, based on the advanced, almost magical, intelligence in our cloud that learns more and more over time about people and the world,” Microsoft CEO Steve Ballmer said in a memo about the company’s in-development voice AI. “Our shell will natively support all of our essential services, and will be great at responding seamlessly to what people ask for, and even anticipating what they need before they ask for it.”
Windows Phone certainly needs all the help it can get — despite showing healthy growth in 2013, the smartphone market still looks an awful lot like a two-horse race between the populist Android and the more elite iOS.
Cortana, if implement across all Windows platforms, could provide some of the connective tissue that Microsoft seems eager to showcase. I’m skeptical of how magical it will actually be, though — Siri was hailed as a Google killer before she was revealed to be mostly a little program that would inaccurately Google things for you. Mildly amusing, sure. Magical, not quite.
Dave Thier – Contributor, Forbes
Finally. “Cortana” if executed correctly could become a good reason for people to look into getting a Windows Phone, especially if they make the service useful across all of the Windows 8 and Windows 9 devices.