By integrating a new form of video file sharing with text messaging, Cinegif Video creates a new form of communication, allowing users to enhance their Smartphone experience

Austin, TX (June 25, 2012) – Cinegif, an Austin, Texas-based software development company has created a video conversion software that helps communicate and tell a story, without the file size, complexity, and cost of traditional video. With this patented technology, Cinegif is pleased to announce “the future of video sharing” with the release of its Cinegif Video iPhone app, which allows users to add their own instant play video clips to everyday mobile communications.

As an avid ‘texter’, I wanted to find a way to allow video clips to travel along with text messages to enhance the story and better communicate,

remarked Cinegif Founder Doug Richardson.

The only issue was finding a format in which the video clips would open and play instantly and always make it there as part of a text message without pressing ‘play’ – that’s when the idea of a Cinegif Video app was born.