Microsoft is in the process of a huge push into the cloud. Almost every Windows Phone user will sign up and use some of the features. If Microsoft was to release Nokia’s still to be substantiated Android handset, I would assume that it would be tied as tightly to their online services as the Nexus handsets are tied to Google’s. That’s a win right there for Microsoft.
Windows Phone is established as the third player in the smartphone market. With some smart marketing, decision-making, and focus during 2014, Microsoft can consolidate that position and reach a 10% share in the US and world market. Windows Phone may carry on steady growth over the next few years, but most analysts are pegging the potential share in the 15%-20% range over the next four years. Without some disruption, ‘comfortably third’ is going to be Microsoft’s final destination in the market.
~ Ewan Spence Forbes.com contributor