First, the people. Tony Fadell’s team is justly admired for its design skills. They will come in handy if Google finally gets serious about selling hardware, if it wants to generate new revenue in multiples of $10bn (its yearly revenue is approximately $56bn now). Of course, this means products other than just thermostats and smoke alarms. It means products that can complement Google’s ad business with its 60% Gross Margin.
Looking past the glitter, the elegant product, the smart people, do we believe there is a purpose in the Nest acquisition? Or is Google simply rolling the dice, hoping for an IoT breakthrough?
A very well written article with details on why not Apple, why Google, and why now.Read Article